[10th Anniversary Celebration] From Sole Proprietorship in 2005 to Incorporation in 2014 and Beyond

Hello,
A powerful typhoon, Typhoon No. 10, is approaching Kyushu, where we are located. Despite the storm, I am writing this message.

Speaking of No. 10, our company, Okawa Furniture Dotcom Co., Ltd., also celebrated its 10th anniversary this July 2024. In September, we plan to hold a modest anniversary ceremony in Okawa, inviting business partners and friends who manage online shops and have supported us over the years.

Recently, my job has been to create slides for this ceremony💦
This time, I would like to use this newsletter to look back on the past 10 years of Okawa Furniture Dotcom and share our future direction.

Reflecting on 10 Years for the Web

To commemorate the 10th anniversary of Okawa Furniture Dotcom Co., Ltd., we have summarized the history so far and our future management strategies. We hope you will take a moment to read it.

Contents

Company Introduction
Okawa Furniture Dotcom Co., Ltd. is a store where customers can choose furniture that they can use with love for a long time, without worry and efficiently.
Our sales channels include our domestic e-commerce site, hometown tax donations, and cross-border e-commerce. Our strengths are product descriptions that put ourselves in the customers' shoes and strong exposure in searches using the keywords that customers are looking for.

Sole Proprietorship Period: 2005–2014

• The "Groaning Chair" created at the Okawa Interior School
• Our warehouse back then
• Many people redeemed points through the Timber Utilization Points Program

10 Years Since Incorporation: 2014–2024

• We appeared on TV

• Held several exhibitions in Tokyo. We also held joint exhibitions with our fellow e-commerce businesses from Kyushu

• Despite saying it’s open, we’ve mostly kept things under wraps💦

Management Philosophy

Our philosophy remains almost unchanged from 10 years ago. We aim to make the furniture industry in Okawa City, Fukuoka Prefecture, known worldwide. To achieve this, we have established the following three pillars:

1. In what market will Okawa Furniture Dotcom thrive?

1. What kind of customers will choose us?

1. What are our strengths to achieve this?

1. Are those strengths something we can naturally do without overexertion?

1. What is our UPS (Unique Sales Proposition)? What are the strengths that
2. only we can claim?

1. How will we approach cross-border e-commerce (overseas sales)?

1. Our organic search traffic is increasing

With Gratitude to the Staff Who Supported Us So Far

Taiyo Tsutsumi CEO, Okawakagu dot com Co., Ltd. Real Estate Transaction Specialist

Born and raised in the furniture town of Okawa City, Fukuoka Prefecture, Taiyo Tsutsumi joined a condominium company in Kitakyushu City immediately after graduating from university. After retiring in 2005, he embarked on a 4-month journey through Europe. In 2006, while assisting with the family business, which involved wholesale furniture, he became concerned about the future of furniture manufacturing, a key industry in Okawa City. With a desire to revitalize Okawa City with furniture once again, he founded the online shop "Okawa Furniture Dot Com" and is currently exploring ways to spread Okawa furniture worldwide. 2019: Certified for Business Innovation 2021: Adopted by JETRO for Cross-Border E-commerce "Amazon.com Japan Store" (Link) 2022: Granted subsidies for the "Overseas Demand Expansion Project Using Digital Tools, etc." 2023: Launch of the cross-border e-commerce English website "Okawakagu" (Link)