Company Profile

Corporate Philosophy

Our Vision

We want to transform Okawa into a world-famous furniture and interior city.
More precisely, we want our exhibitions to pull in most customers globally.
In 10 years (by 2032), we aspire to become a place where young people from all over the world gather to study furniture and interior.
In 2032, we want people to experience us as a sophisticated interior town, a furniture version of Milano as an apparel town.
Achieve 1600 billion yen in total shipment value.
Increase our domestic market share to 10%.
Export Okawa furniture.

Business Philosophy

Enrich Japan through Okawa furniture.

• Create a safe home environment with the use of safe Okawa furniture.
• Spread Okawa's artisan culture through our services.
• Communicate customer feedback to creators and support better craftsmanship.
• Discover the hidden needs of the customer and pursue them.
• Take part in carrying on the Japanese artisan culture.

Business Strategy

Plan and sell products wanted by second-generation baby boomers.
Plan and sell products that matter in all three aspects: creators, materials, and design.
Sell earthquake-resistant furniture as Japan is an earthquake-prone country.
Focus on furniture that can order by customizing sizes, tree species, and storage contents so that it fits perfectly in the house.

Product Policy

1. Chemically safe: Our furniture is low in formaldehyde, and they all have an emission grade of F3 or higher. We aim for a grade of F4 or higher in the future.
2. Physically safe: Our furniture is less likely to cause injury to the elderly and small children.
3. Social Contribution: Sell furniture that leads to social contribution (prevention of deindustrialization, non-usage of illegal lumber, and support of factories with fair labor practices).
4. Focus on offering custom order options on sizes, tree species, and storage contents for the furniture to fit into the home seamlessly.

Service Policy

1. Collect customer needs through active use of social media.
2. Explore the needs and wants of the potential customer.
3. Identify baby boomers as potential customers.
4. Share even the slightest voice of the customer with business partners to understand user awareness.
5. Conduct research for safe furniture suitable for Japan, an earthquake-prone country.

Company History