We want to transform Okawa into a world-famous furniture and interior city.
More precisely, we want our exhibitions to pull in most customers globally.
In 10 years (by 2032), we aspire to become a place where young people from all over the world gather to study furniture and interior.
In 2032, we want people to experience us as a sophisticated interior town, a furniture version of Milano as an apparel town.
Achieve 1600 billion yen in total shipment value.
Increase our domestic market share to 10%.
Export Okawa furniture.
Enrich Japan through Okawa furniture.
- Create a safe home environment with the use of safe Okawa furniture.
- Spread Okawa's artisan culture through our services.
- Communicate customer feedback to creators and support better craftsmanship.
- Discover the hidden needs of the customer and pursue them.
- Take part in carrying on the Japanese artisan culture.
Plan and sell products wanted by second-generation baby boomers.
Plan and sell products that matter in all three aspects: creators, materials, and design.
Sell earthquake-resistant furniture as Japan is an earthquake-prone country.
Focus on furniture that can order by customizing sizes, tree species, and storage contents so that it fits perfectly in the house.
- Chemically safe: Our furniture is low in formaldehyde, and they all have an emission grade of F3 or higher. We aim for a grade of F4 or higher in the future.
- Physically safe: Our furniture is less likely to cause injury to the elderly and small children.
- Social Contribution: Sell furniture that leads to social contribution (prevention of deindustrialization, non-usage of illegal lumber, and support of factories with fair labor practices).
- Focus on offering custom order options on sizes, tree species, and storage contents for the furniture to fit into the home seamlessly.
- Collect customer needs through active use of social media.
- Explore the needs and wants of the potential customer.
- Identify baby boomers as potential customers.
- Share even the slightest voice of the customer with business partners to understand user awareness.
- Conduct research for safe furniture suitable for Japan, an earthquake-prone country.
November: Participated in the exhibition of Tokyo Design Week.
September: Opened a co-exhibition at Ebisu in Shinjuku, Tokyo.
February: Opened a solo exhibition at Kiyosumi Shirakawa in Koto-Ku, Osaka.