Outdoor Brand 'NoriNori Life' Launches Fire Pit to Revitalize Local Industry

Outdoor Brand 'NoriNori Life' Launches Fire Pit to Revitalize Local Industry

On July 10, 2024, Okawa Furniture.com Co., Ltd. (CEO: Taiyo Tsutsumi) launched the fire pit and other fire-related goods from the outdoor brand 'NoriNori Life' of Noritomi Ironworks in Yanagawa City, Fukuoka Prefecture.

Okawa Furniture.com Co., Ltd. has started handling the outdoor brand "NoriNori Life" from Noritomi Ironworks in Yanagawa City, Fukuoka Prefecture. Our company has traditionally specialized in furniture and wooden products, but with our concept of selecting products that "can be loved and used for a long time," customers who like the furniture they purchase might not return for decades. Wanting to have longer relationships with our customers, we sought new product lineups beyond furniture. We focused on the exterior needs that emerge after customers complete their interior setups. Naturally, this led us to the outdoor category. Embracing the policy of actively handling products from the Chikugo region of Fukuoka Prefecture, we decided to carry the newly launched outdoor brand "NoriNori Life" from Noritomi Ironworks in Yanagawa City, neighboring Okawa City. The first product in this lineup is the 'NL Fire Pit,' which leverages Noritomi Ironworks' long-standing technology in sluice gate manufacturing to achieve the high durability demanded in outdoor scenes, contributing to the revitalization of the Chikugo region in Fukuoka Prefecture.

Product Features

Unmatched Durability by an Ironworks with Sluice Gate Expertise
The 'NL Fire Pit' is crafted by Noritomi Ironworks, renowned for their long-standing expertise in manufacturing sluice gates in the Chikugo region of Fukuoka Prefecture. The ironworks has been operational since 1948, primarily handling sluice gates in this area known for its network of creeks and numerous gates. This reliable background ensures the fire pit's robustness and durability, making it a product you can trust and use for a long time.

Long Design to Accommodate Longer Firewood
True to its name, the 'NL Fire Pit' features a horizontal mesh design with a firewood space measuring approximately 43cm in length and 14cm in width. This allows for the easy accommodation of longer firewood pieces, ensuring a hassle-free outdoor experience.

Mesh Design for Visible Fire and Safety
The mesh enclosure offers several advantages:

  • Visible Fire: You can observe the burning fire, making it easier to manage.
  • Safety: Even if the firewood pops, the mesh provides protection, ensuring a safer environment for direct fire cooking.

Direct Fire Cooking with Optional Trivet
Combining the fire pit with the optional trivet allows for even easier and more stylish direct fire cooking, enhancing your outdoor culinary experience.

Award-Winning Practical Design
The practical and innovative design of the 'NL Fire Pit' has earned numerous design awards. The unique method of attaching the mesh is patented, offering a one-of-a-kind fire pit experience that will make your outdoor activities even more enjoyable.

By introducing this product, we aim to provide a long-lasting, trustworthy fire pit made by a reputable Japanese ironworks company, perfect for those who want to enhance their outdoor experiences with reliable and durable equipment.

For more details, please visit our website: Okawa Furniture Outdoor.

【Author of this Article】
Taiyo Tsutsumi
CEO, Okawakagu dot com Co., Ltd.
Real Estate Transaction Specialist
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  Born and raised in the furniture town of Okawa City, Fukuoka Prefecture, Taiyo Tsutsumi joined a condominium company in Kitakyushu City immediately after graduating from university. After retiring in 2005, he embarked on a 4-month journey through Europe. In 2006, while assisting with the family business, which involved wholesale furniture, he became concerned about the future of furniture manufacturing, a key industry in Okawa City. With a desire to revitalize Okawa City with furniture once again, he founded the online shop "Okawa Furniture Dot Com" and is currently exploring ways to spread Okawa furniture worldwide.
2019: Certified for Business Innovation
2021: Adopted by JETRO for Cross-Border E-commerce "Amazon.com Japan Store" (Link)
2022: Granted subsidies for the "Overseas Demand Expansion Project Using Digital Tools, etc."
2023: Launch of the cross-border e-commerce English website "Okawakagu" (Link)
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